ACRO Criminal Records Office

The 2018-19 ACRO Annual Report

Raising
the profile

Designed as part of a wider refinement of the unit's visual identity to help raise the profile of ACRO, highlight both the unit's contribution to community safety nationally and internationally, and the support ACRO's staff could provide across the wider UK Police network

COVID Stay Safe campaign

During the COVID pandemic these designs formed part of the 'Stay Safe' guidance for those staff working in the office, primarily utilising pull-up banners, screen savers and office info screens.

Drive Share campaign
Car parking shortages were a growing concern for commuting staff. We launched Drive Share, a car pooling campaign, promoted internally with email, screen savers and office information screens.

National Vehicle Crime Intelligence Service (NaVCIS)

In a cross-force collaboration, NaVCIS worked with my team to create a refresh of their branding - with a logo, associated livery, website and all internal and external digital and print communications.

Building trust and security

The head of NaVCIS requested a logo refresh to bring the unit in line with traditional UK policing - while also acknowledging the unit's unique data sharing and collaboration with industry, underpinned with the tagline: Bridging the gap between policing and industry

ACRO Criminal Records Office

Back to My work

The 2018-19 ACRO Annual Report

Raising
the profile

Designed as part of a wider refinement of the unit's visual identity to help raise the profile of ACRO, highlight both the unit's contribution to community safety nationally and internationally, and the support ACRO's staff could provide across the wider UK Police network

Back to My work

COVID Stay Safe campaign

During the COVID pandemic these designs formed part of the 'Stay Safe' guidance for those staff working in the office, primarily utilising pull-up banners, screen savers and office info screens.

Back to My work

Drive Share campaign
Car parking shortages were a growing concern for commuting staff. We launched Drive Share, a car pooling campaign, promoted internally with email, screen savers and office information screens.

National Vehicle Crime Intelligence Service (NaVCIS)

Back to My work

Building trust and security

The head of NaVCIS requested a logo refresh to bring the unit in line with traditional UK policing - while also acknowledging the unit's unique data sharing and collaboration with industry, underpinned with the tagline: Bridging the gap between policing and industry

ACRO Criminal Records Office

Back to My work

The 2018-19 ACRO Annual Report

Raising the profile

Designed as part of a wider refinement of the unit's visual identity to help raise the profile of ACRO, highlight both the unit's contribution to community safety nationally and internationally, and the support ACRO's staff could provide across the wider UK Police network

Back to My work

COVID Stay Safe campaign

During the COVID pandemic these designs formed part of the 'Stay Safe' guidance for those staff working in the office, primarily utilising pull-up banners, screen savers and office info screens.

Back to My work

Drive Share campaign Car parking shortages were a growing concern for commuting staff. We launched Drive Share, a car pooling campaign, promoted internally with email, screen savers and office information screens.

National Vehicle Crime Intelligence Service (NaVCIS)

Back to My work

Building trust and security

The head of NaVCIS requested a logo refresh to bring the unit in line with traditional UK policing - while also acknowledging the unit's unique data sharing and collaboration with industry, underpinned with the tagline: Bridging the gap between policing and industry

Raising
the profile

Drive Share campaign
Car parking shortages were a growing concern for commuting staff. We launched Drive Share, a car pooling campaign, promoted internally with email, screen savers and office information screens.